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Keeping the Wolves at Bay: A Media Training Manual

Keeping the Wolves at Bay: A Media Training Manual
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Keeping the Wolves at Bay: A Media Training Manual
by Jonathan Bernstein

Have you ever wanted an easy-to-read, entertaining way to learn more about the mysteries of dealing with the media? A 60-page manual that can educate you, sit on your desk (or, electronically, on your computer desktop) for instant reference when a reporter calls? One that tells you EXACTLY what to do and what not to do — instructions, not theory?

That's what you'll you'll find in the newly revised and expanded Keeping the Wolves at Bay This manual covers both crisis and non-crisis media relations — but face it, when you REALLY want it is when the stuff hits the fan.

Most media trainers don't give away their "trade secrets" unless they're training you. But I know that you don't learn how to drive a car just from reading a manual. This publication is NOT a substitute for professional media training. It is a primer, a reference tool — and (hint, hint) a great professional gift for any spokesperson.

If you'd like heavily crisis-focused media relations advice right at your fingertips Keeping the Wolves at Bay: A Media Training Manual, Version 3.0 is for you.

About Author :

Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience meeting clients’ needs in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations. Prior to launching what was then known as Bernstein Communications in 1994, Bernstein created and served as the first director of the Crisis Communications Group for Ruder Finn, Inc., one of the world's largest public relations agencies. His past experience includes corporate, agency and non-profit public relations positions, preceded by five years of investigative and feature journalism -- to include a stint with investigative reporter/columnist Jack Anderson. He is a veteran of five years in U.S. Army Military Intelligence covert operations. Bernstein is publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. His commercially published Keeping the Wolves at Bay: A Media Training Manual has been described as “one of the most concise, insightful, useful and savvy guides to strategic thinking about reputation issues available.” Bernstein is a regular guest commentator and expert source for national media outlets and PR Week described him as one of 22 individuals nationwide “who should be on the speed dial in a crisis.”

Reviews :

"Keeping the Wolves at Bay" is much more than another media training guide - it is perhaps one of the most concise, insightful, useful and savvy guides to strategic thinking about reputation issues available.

Gerald Baron Founder & CEO of PIER System and host of
"It's like a Swiss Army knife -- lots of cool tools in a compact package. In case of emergency, grab this."
Steven R. Van Hook, PhD
Publisher, About Public Relations

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What's New in Version 1.4

- Bug Fixed
Issue resolve : Voice Note was not working in iOS 4 and later, this issue now resolve.


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