Description

Introduction to Marketing by Adrian Palmer is a bestselling textbook published by Oxford University Press, offering comprehensive coverage of the subject - an ideal text for students with no prior experience of marketing.

This app contains nearly 150 multiple choice questions based on the above title and covers topical issues like ethics, corporate responsibility, and environmentalism.

Every question has been written by subject experts with teaching and examining experience.

· Filter questions by topic and mark off learnt topics to ensure you target your weaknesses and only receive questions relevant to your course

· Choose a specific topic to brush up on a certain area or just do a random test. You can even pit yourself against the clock for a quick-fire round!

· Detailed explanations provide opportunities for a deeper understanding of the subject matter

· Review your incorrect answers immediately after a test to consolidate and better learn from your mistakes

· View your individual progress report at any time to analyse your results and improve on past performance. Share your scores via Apple’s Game Centre and compete with peers and friends

Complementing a range of bestselling textbooks, this 'blue' series of apps, created in association with Oxford University Press, is a fantastic revision tool for your undergraduate exams and covers a wide range of subjects, from International Relations to Physical Chemistry.