Almost 25 billion apps have been downloaded from the App Store since its July 2008 launch, and in all that time, it hasn't changed much.

It would seem that a major redesign could be in the works, though, if a report from 9to5Mac is to be believed.

Apparently, Apple is planning to overhaul both the iTunes Store and the App Store, making app discovery on iOS devices easier - good news for both users and developers.

File this one as a rumour for now, but if a redesign is in the works, it would make sense for Apple to launch it alongside a new iPhone model later in the year.