With Despicable Me 2 due to arrive in cinemas later this month, the Hollywood hype machine is whirring into motion. One increasingly important cog in this noisy contraption is the tie-in video game.
With that in mind, Gameloft has just released the trailer for its new iOS title Despicable Me: Minion Rush. It's a 3D endless runner in the vein of Temple Run, and stars the cute, yellow minions made famous by the first movie.
We'll have a review ready for you later today, but you can check out the trailer below in the meantime. If you want to try it out for yourself, you can grab it free for iPhone and iPad right now.