Description

WHATTA energy drink concept showcases how consumer engagement can be improved by intelligent packaging. It includes features such as creation of WOW effect, entertainment and interaction with the consumer, integration of promotion and advertising, provision of extra information about the product. These and many other opportunities of digital packaging transform the product into direct-to-consumer communication channel.

Use WHATTA to:
- Enjoy the Augmented Reality.
- Play the game and compete with others for the prize.
- Explore how can labeling creates value to the product and offers new opportunities.
- Figure out how label doodle design was born.
- Experience how label can change due to UV shining and what other means can be applied in order to enhance the visual impact.
- Learn more about the benefits and possibilities of Augmented Reality.

What's New in Version 1.1

Bug fixes.