It’s Friday, so why not – ahem – cut loose and rope in some fun, eh? Eh!!

When App Store devs release an update to their prized possession, many opt to tell the world about it via a press statement.

Others prefer to shout from the social networking rooftops.

Cut the Rope’s publishers Chillingo (in conjunction with Monster Media), however, have chosen a slightly different tack altogether to promote their recently launched Magic Box level pack.

To showcase / show off their BAFTA Award-winning and AppSpy 5* physics-based puzzler, they’ve set up two humongous interactive displays in strategic locations across the US.

Well, two locations, to be precise.

If you’re in the vicinity of LA’s Hollywod & Highland Center or Hartsfield Jackson Atlanta International Airport over the next three weeks, pop along for some massive multi-touch mayhem.

If not, well, just gawp at these pics below from our man on the ground: