Head to Planet Hugo on Roblox to celebrate the fashion giant's foray into Formula One

By , on May 7, 2024
Last modified 1 week, 4 days ago

Hugo Boss, the clothing company best known for taking a standard polo shirt and charging over £100 for it, recently partnered with the unfortunately named Visa Cash App RB Formula One Team team to be their official apparel partner. To celebrate what I presume will be the most expensive hat of all time, Roblox is hosting a new experience for the duo.

On May 3rd and 4th, the Hugo Garage Miami opened its doors, showing off a multi-layered creative space, modelled after the mechanic's workshops that any F1 fan will recognise. It was an exhibition of what these two powerhouses aim to accomplish now Hugo is the Official Apparel and Eyewear Partner for the team.

If you don’t happen to be based in the Miami Wynwood neighbourhood and want to poke around this building then you are in luck, as you can simply jump onto Roblox and head to Planet Hugo. This is an online hub for fans of overpriced clothing and the Visa Cash App RB team to create, socialize, and celebrate.

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The Roblox experience aims to replicate the Miami space as much as it can, giving fans as much of a hands-on experience as they can get without going to a race and spending a fortune. Get up close and personal with the RB car, undertake a scavenger hunt to find rare patches to customise with, and grab yourself some exclusive digital wearables to show off your fandom.

For those looking for a little bit of action, then you might want to check out Formula Apex Racing, also in Roblox. Hugo has teamed up with Apex to bring about the Hugo challenge, a one-month limited race on a branded track. Conquer the challenge, and you will earn yourself some exclusive gear.

Planet Hugo is available to access through Roblox on the App Store and Google Play.